In a Fashion: Aesthetic, Prole Drift, and Sumptuary Laws as Sanity Preservation

Dearest frens,

henlo pals i am a frenly guy here to exposit a thing okay thanks

You ever think about like… clothes? Man, why do we even wear clothes? To cover our nudity? Man, that’s fucking stupid. This is a total grift, and, bro, bro, this is such a fucking racket! Let’s get in on it! That’s always my first instinct when I find a racket, as the good value transference parasite I am (Still the best, two millennia and counting, arguably three!)

So let’s talk about this racket. Why do people buy clothes? To cover themselves, obviously. But also, to express tribal identity, hence all the amusing novelty graphic tees. And what is the biggest racket in the market? You know what I’m going to say if you’re a regular reader of the blog, and I know there are literally dozen of you. Luxury. The attempt to signal wealth through clothing. So let’s talk about that.

Most people’s first instinct would be to aim upscale or ultra-upscale. At the highest heights, maybe you sell something for $100,000 – once. Once a year. That’s not much fodder for your business, and there is a shit load of variance. I saw a art piece that struck my fancy, but the low five figure price tag didn’t fit the budget. It’s still for sale, years later. Unless you’re one of the few that arbitrarily strikes a mood (and if you do, milk that hard), your prices can only rise so high, and your volume will be anemic. So maybe less upscale, less tailored, something more for the broad upper class. Let’s widen our market to centimillionaires and their cadet branches. There were 50,000 centimillionaires a few years back, probably quite a few more now, and there are associated families with those. We can reasonably eyeball our global upper class market as a few hundred thousand households. Now you’ve got a much larger customer base! Still, they can’t dig as deep into their pockets, right? But you can still charge them a couple hundred bucks. So you open up your store, call it Taul Spuart, and you sell 10,000 sport jackets for $300 each and make a snappy $3,000,000 and then sell 10,000 more shirts for $100 each and call it a day. Hey, that’s weird. By sliding down the class totem pole, we made more money.

Is there a pattern here? Let’s move down again. Let’s start selling to the upper middle class. Now our market is a whopping 5% of the population. Sure, maybe we have to cut the price per shirt to like, $40, but we are literally selling millions of shirts now. Profit goes up again. Incredible. But if we keep chopping prices, we’ll have no profit margin, right?

Well, that’s the magic of it. In 1980, a book came out called The Official Preppy Handbook. The retailer pimped, LL Bean, was a fairly standard retailer catering to upper middle class clientele. What happened to it? Now middle class shoppers were clamoring to buy their products. Obviously, prices had to drop to accommodate poorer customers, right? Wrong. Prices doubled, tripled, sometimes even quadrupled. A LL Bean shirt in 1980 was only twice the cost of a Sears shirt. Since then, the cost of a LL Bean shirt has far outpaced inflation. Profits went up an order of magnitude. Girbaud, an upscale jeans brand, was appropriated by blacks. Since that point, the price has doubled in inflation-adjusted terms. The pants were more expensive than commodity pants, but part of that is just the cost of materials and the cost of having a smaller market. The truth is that the upper middle class exists in an awkward valley where they are extremely stingy relative to other classes as a proportion of their income, and thus demand lower prices to buy anything. Hence, core UMC stores like Costco run on discount stores. The thrift store, when it was classy and not for bandwagon grifters, was a cheap way to pick up novelty clothing that smelled like urine, the urine smell adding a level of class by shocking prudish middle class assholes. When I shop at Amazon, I get special discounts on top of Prime thanks to Amazon’s Special Rates For Rich Assholes program. Credit card companies and banks induce their mass affluent/millionaire customers to spend more by enticing them with generous point and reward programs, while hitting the proles and middle class with intrusive credit score requirements and fees.

If you can market your product to the middle class, you take that opportunity. Now you’re selling $100 shirts again, but even more than before. And at the end of the day, it’s all the same plastic crap anyways. You’ve got plastic crap for the upper class, for the upper middle, for the middle, for the proles. The main difference is that the plastic of the very rich is made by slaves in Italy, not China. Still plastic crap. But what people buy is not the actual product, but the image of the product. Marketing, marketing, marketing. Middloids on Le Reddit insist Walmart shirts disintegrate into plastic goo within a year, when I’ve got hand-me-downs going strong for years now. For all intents and purposes, that’s perfect durability.

But wait, why would the middle class pay so much for ordinary plastic clothing? Because they believe it conveys an image of being classier than they are. After all, they can afford “designer” now. But that puts you into a bind. In order to keep selling, you have to maintain the image of being upper class or at least upper middle class while simultaneously being far more accessible and downmarketed. That’s the dance of mass fashion. Ignore morons who talk about Burberry burning coats to keep them out of the hands of hobos. The amount of coats Burberry can burn can’t possibly put a dent in global supplies – shock, they destroyed millions in merchandise! What a terrible destruction of stock for a company that pulls in billions! It’s a fraction of a WHOLE PERCENT! You lose an order of magnitude more stock to shrinkage. What it can do, however, is reinforce a narrative of exclusivity and prestige. The intended audience, who falls for it hook, line, and sinker, is the middle class, which eagerly shlicks itself to the idea of buying merchandise that can’t possibly fall into the hands of those deplorable proles, while also being able to masturbate to the feeling of virtue signalling about designer clothing for hobos. The prestige dance can be helped along by actually having genuine upper middle class products or upper class products while producing a gaudier, more expensive version for the middle class. Bigger logo, anyone? To illustrate with another kind of example, a $125 tasting menu at some celebrity chef’s shitty 1 star Michelin restaurant is a genuine upper middle class experience, the counterfeit of spending $1000 for a gold-plated steak and a selfie with a celebrity of non-chef persuasion is middle class at best. But the latter is more expensive than the former.

Marketing is fake and bullshit, so what? You’re probably rolling your eyes at these observations you already made in grade school. Well, the act of marketing itself makes an image. And that image is not a true reflection of reality, but an exaggerated distortion. Just as Instagram creates unrealistic images of female appearance, marketing creates unrealistic images of tribal identities. Take my good friend, the Iraqistani Hebroid. When inebriated, one of his favorite rant topics is about the beautiful blond goys and their exclusive fucking country clubs and their Dartmouths and their boating. This is a very insane topic of conversation. The reason why it is insane is because half the people in his rich Jewland are blond, his family has been life members in a club since the 19th century, his relatives went to said white bro Dartmouth, and he is such a boater, he only knows how to boat and can’t drive. I fucking drive him. The conscious mind recognizes that this is unreasonable. But the unconscious mind does not. What the unconscious mind sees is a lifetime growing up on LL Bean and J Crew ads showing impossibly beautiful people on boats. The unconscious mind understands that the self is not an impossibly beautiful person on a boat, and thus nurses a resentment against an image that does not exist. In fact, the image is meant to depict a tribe which he is certifiably a member of, the Judeo-Puritan ruling elite, so that the masses might admire their Calvinism. But the image is so distorted that the Funhouse mirror reflection becomes a figure of superiority to taunt him. Rich people will do a lot to self-confirm their own membership in the tribe. In the past, striver New Money Americans would invent new genealogies tying them back to European noble titles, which is why genealogical documents and Ancestry websites today are totally trustworthy and true. In the more recent past of a few years ago, autism was a physical proof of bluebloodness, so grown ass men would pay to get fake diagnoses of autism to confirm their own superiority of blood. For my part, back in university, I would Banepost with my college roommate, another aristocrat, in real meatspace. The waiters were in awe of our Calvinism, or at least they were paid enough to pretend to be.

But what if the neuroticism of the rich doesn’t bother you? It should. Here’s the moneyshot. What is the figure that all people are compared to and found wanting? Fussell famously said that every American wants to live like the upper middle class, but I’d like to add my own addendum – but they’d like to look like the white middle class while doing so. It is a fact that middle class white people are the most beautiful people, which is why they are used as the pretty person when not diversity pandering. But the fact that white middle class people are used to model all these distorted identities means that all sorts of insane tribes are ascribed onto them subconsciously. They become the targets of every status resentment, and marketing works by creating status anxiety and status resentment. In short, unrestricted capitalism, even without the woke component, creates marketing, and marketing is all implicitly anti-white by aligning the resentments of all non-white middle class people (and, for that matter, white middle class people who resent the fake marketing images of wealth) against an imagined figure that looks like… the white middle class.

Ogilvy said that the best advertisement is infotainment. How foolishly the wisdom of elders has been ignored.

A second effect is that over time, these constructed images and reality yaw farther and farther apart. The image of rich people that most people have is some kind of indifferent white Republican with boomercon views. That’s been outdated since the 1920s. They think rich people are conservative, when conservatism is indisputably low rent. I express my conservative leanings among my peers by identifying as a fucking Marxist-Leninist. That’s how you signal family values and support for Trump without getting cancelled. My image of factories is a conglomeration of media images of British satanic mills, and I worked as an engineer in a fucking modern factory. Just like with LL Bean, the image overrides the truth. People simp for tradwheats in sundresses when those thots have a high body count than Hiroshima. What kind of a woman dresses up as a tradwheat? A woman who wants to drown in male attention – a whore, in short.

The key problem is that most of us aren’t wired to handle signals and tribal outfits changing so fast. They change so fast because free societies permit cheap signals to be appropriated quickly, but any large tribe necessarily must have relatively cheap signals. Tradwheat quickly becomes a thot sign, because the form and the function are not inherently aligned. We’re looking for the old stereotypes, but the stereotypes are constantly changing in real life, helped along by marketing departments manipulating them to drive up profits. Autism is high status before, but is it high status now that low rent moms use it to excuse the behavior of their shitty children? That’s just a few years of change. Nothing sticks long enough to form coherent cultural narratives. We exist in a constant state of agitation and status anxiety, and Uncle Capital has the answer for only 20 payments of $29.99.

The most status insecure of all, the downwardly mobile middle class white, thus becomes the archetypal consoomer, filling the identity void with infinite amounts of expensive plastic crap. His race is devalued, his class is in trouble – what’s a man to do but watch MARVEL CAPESHIT KABOOM?

So what did ye olden people do? It’s like there was a problem like this in China, where names and realities went out of sync. It required a sort of rectification of names. A formal designation of things, so to speak. A formalism. That’ll work. Let’s call these sumptuary laws, dictating exactly what people of a specific caste can look like. Perfect!

One problem is that people will do what they can to circumvent those laws so they can signal higher status than they have. The second problem – how do you decide who is a noble, who is a burgher, etc? In Ancien France, they self-identified during the census. Yes, sir, I am most def a noble, pinky swear. But we can do better, right? What if we created some kind of institution of autists that screened other autists for the proper autism, and if they could successfully defend a statement of autism, then a panel of King Autists would give them the vaunted designation of PotatoHead Douchebag, and Emperor von Hipsburg could send them a letter of baronhood in the mail. Surely they would never devalue the prestige of their own name by issuing far too many degrees for short-term monetary gains, since they are institutions with centuries of history and a long and unalienable connection with noble culture. Old problems demand new solutions.

In the end, everything rots. Everything becomes…

Blurry in the USA!


So spiritually barren he writes whole articles to set up a shitty pop culture reference,
Monsieur le Baron

dope songs there tho

Japanese Takeout, or the Continuity of Cultural Narrative

Dearest friends,

Consider the burrito. It is a tortilla wrapped around a delicious filling. Now, we can derive another idea from this core burrito concept – the sushirito. A sushirito, or sushi burrito, is a burrito with rice instead of tortilla and raw fish as the filling. Imagine a world where the burrito suddenly ceased to be, but the sushirito would remain. Over time, the name and idea of burrito would come to be associated with the sushirito, since only the sushirito remains as a reminder of the burrito past. The sushirito would be the burrito. And then no one would know the  burrito, only the sushirito.

There are only so many narratives that exist. We appropriate from the past.

People want to fill their egg role.

The HR person is not just the HR person. Some of what they do comes from economic or practical necessity. But much of it is simply passed down, unquestioned tradition. People act in a certain way because that’s Just The Way Things Are. An HR person is the vessel of the clerisy long dead.

Much is made of pivotal shifts in economic conditions, but so long as the cultural identity survives, these can be adapted to. It is not the way of life that defines the man, but the man who makes a way of life amenable to himself.

So long as an identity survives, the people can change. To propose the reverse is fundamentally wrongheaded. Economics is merely how a people sustain themselves. But it does not constitute what *values* they have. Compare the Plains Indians to the Cossacks. Both were people of wild, horsed steppes, fundamentally nomadic. But the Indians are a dying people and the Cossacks are not. It is not a story of economic obsolescence. The Cossacks no longer sustain themselves with the old ways. The world has changed to a world of steel and factories. But the essential character remains. On a steel horse, he rides. It is the spirit of a people that endures. When economic conditions change, so long as the identity lives, people find a way to adapt their mores to their circumstances.

The aristocratic identity is alive and well, despite the obsoletion of living off land rents. The traditional form of sustenance died out. But the idea of living above labor survived into the concept of the rentier, a repackaging of the idea of shunning labor. When that also ceased to be viable, the aristocrat took on the form of the professional, an adaptation of the idea of the noblesse de robe. They arbitrarily carved a certain kind of labor as “intellectual” and “professional” and therefore not work. The similarities were used to bridge the gap. A modern person of the upper middle class has almost nothing in common with an old style aristocrat – except for cultural continuity. They are much less chop, much more suey. And this is the way things go. But if you crush a people’s spirit, it’s over. Culture changes as a Ship of Theseus, but when it sinks, it sinks.

And then you’re drowning.

Cultural identities aren’t useless. They’re life scripts. They help you navigate life. They structure its trials and travails. They overcome decision paralysis. They give meaning. They say – this is what life is, this is what life’s about. They tell you how to butter your toast.

You butter it wrong, by the way. Blasted knave.

And… cultures provide customary restraints. Rules. Laws. Taboos. They mark some things as off the table. Many sins can be thus avoided. Some taboos are obsoleted by time. But many taboos have to do with people, and people never change. Human nature remains what it was. In forgetting traditional culture, we forget everything we knew about what people were.

That’s significant.

This all started when Babs shitposted a question at me: What’s with the Asians that act like… disadvantaged Negroes?

The truth is a little deeper than that. Ghetto culture is not black culture. As Sowell points out, much of it is taken from white cracker culture. What Asians take from Black culture removes one more layer of cultural veneer off the underlying thing. What is the thing that chavs, ghetto blacks, white trash, and chiggers share in common? It’s the essence underlying all of those cultures. Ghetto culture is deracinated prolishness. It is prole nature without any guidance or restraints to channel those energies and desires somewhere productive. It is prole culture without any of the taboos against the worst poisons. That’s how it can be so similar across time and space. What all of them are practicing is the emergent behavior of people on the bottom without identity-behaviors to constrain it. It is pure class tendency, raw and harsh. When medieval peasants… misbehave, it is not in imitation of blacks centuries in the future. But their unique cultures provide answers to the problems posed by these class tendencies. Memes adapt to their memetic niches. The solidarity and clannishness of the holler protects against the corrosion of dumb shit. The humble white man remains upright because of a cultural narrative prizing work. Without these little stories, you collapse back into deracinated prolishness. Why *should* you work when all your efforts will amount to nothing anyways? Even the hardiest and most diligent laborer earns a pittance for their troubles. But a culture that thought that way would go extinct. It is only when the layers of culture are removed that the ugly question rears its head once more.

So what is globohomo? Globohomo is deracinated aristocracy. It is the tendency of the elite to move left, subverting the existing order, combined with its international and cosmopolitan outlook. By nature, elites of all countries have more in common with each other than their people. But being connected to your people is necessary to maintain asabiya, and peoples that lacked asabiya were relegated to the dustbin of history. Within a culture, there will be adaptations to draw the people and the elite closer. Noblesse oblige. Shared rituals. A common cult. But these adaptations are not cross cultural. Prussia had its soldier kings and warrior junkers eating beans and sleeping alongside foot sloggers, and while this fulfills the same cultural niche as, say, WASPs taking townies under their wing, ala Our Kids, they are not the *same behavior*. It’s just convergent evolution. A mixing of all elites does not result in the practice of all of these rites, but the practice of none of them. Globohomo unleashed.

And when globohomo is unleashed, elite power knows no checks and limits. Just as a wolf pack let loose soon kills off all its deer, so too do the elites salt their own soil. For the elite do not feed themselves, but rely on value extracted from the proles. Starvation ensues.

Starving for a sushirito,
Monsieur le Baron

Hermemes Trismegistus, or The Occult as Decentralized Command and Control

Dearest friends,

A friend of mine is literally dismantling history. No, it’s not an overwrought metaphor for the collapse of Western civilization and its traditions. It’s an old building that the local government is unwilling to pony up the cash to maintain. So down it goes, as do all unloved relics. What matters about this old building is that it is a lodge of a secret society. In short, I am considering buying up one of the old murals so that an all-seeing Illuminati eye can watch me masturbate while I wear a funny hat. Glorious.

Now, most blogging about the occult talks about… well, the occult practices. I’m not going to do that. For one, others do it far better than me. For two, I don’t believe the actual occult practices do a damn thing. If Satan-magic worked, why’d Hillary get her ass beat so badly?

No, I’m going to talk about the occult as power mechanism.

In most organizations, you have the distinction between formal and informal power. Formal power is the power of process, meetings, procedure, and regulations. Informal power is the power of connections, backroom deals, and quid pro quos sealed by handshake. These processes are different. And the informal? The informal is where the real power lies. Anyone who has worked in a corporate workplace knows there is a formal process to getting a promotion, usually involving plodding forward giving your best work and putting in the time. People don’t get promoted this way.

No, you have to work the mechanisms of informal power. To get ahead, you have to do something sociologists would call reproducing the symbols and habitus of the dominant class. You have to find the dominant in-group, and make like how they do. We all know where the real loci of power lie.

What is the most basic meaning of occult?


The occult is the hidden. Informal power is occult power. The occult rulers are the hidden rulers. This isn’t just a language game I’m playing. In order to gate the informal, it must have memes to gatekeep it. It must operate memetically because it lacks the formal gatekeeping mechanisms of formal power.

Male societies are fundamentally LARPs. A LARP allows a man to propose a transcendent ideal to strive to, and because it is human, it can only be role-played, not truly lived. It is in reaching towards the transcendent we ground our moral codes. The Soros boys are a LARP of Star Wars, the Mafia and Yakuza LARP feudal chivalry, and the Triads ape the Taoist divine. One creates mysteries to serve as informal markers of authority – those who keep a certain level of mystery have a certain level of implied authority. Mysteries cannot be faked by the regime’s mens or aspirants. The older the society, the more complex the LARP. Since the idea is to remain hidden, each layer must become more obscure than the last. A LARP that fails to continually increase in complexity has all its layers probed and exposed by outsiders.

What happens when a secret society takes over? Well, r/the_donald is more or less a /pol/ony. You will see flashes of the controller memes pass by unheeded. Thus, one sees occult imagery all the time. Suppose I became rich and powerful (alas, alas, I am but a small fry right now). I’d commission a big statue of Leviathan. Secret Clintonians would start to network with me. It’s a powerful signal. But nothing about it is actually supernatural. Nor is the base signal, the statue, actually hidden. Much like a Secret Police, it cannot be truly secret, or it would fail to serve as an invitation to other members of the sect. People wonder why Satanic symbols are everywhere – wouldn’t effective worship demand it all remain hidden? Sure, but it’s a coordinating mechanism. It’s not actually mygikal power. Suppose 4chan took over the world. Kekkian frog magic would not be the cause! These memes serve as keys to govern a self-managing cell-based secret society. In fact, the base level memes of many an occult society are probably shitty jokes or half-remembered profundities like many 4chan memes. The genius of literary analysis is the ability to backfill and deepen complexities. The occult structure is inherently extremely resilient, at the price of rarely being able to mobilize its full force. Thus, we naturally see secret societies form across the world.

And occult memes do not necessarily have to correspond with any agenda. They might. But first and foremost, they serve as keys. The Triads captured such luminaries as Chang Kai-Shek and Sun Yat-Sen. If China was the imperial Republic of China, I have no doubt it would be littered with Taoist symbology, with the common Chinese puzzling over the sinister symbols of a Taoist mystery religion behind the professed Christianity of the rulers. But that wouldn’t be the agenda. The agenda of Triads was imperial restoration (of a sort), not any Taoist occult purification of man.

Or maybe I’m covering for masked and hooded brothers with a suitably materialist explanation. Who knows?

Crushed between Boaz and Jachin,
Monsieur le Baron

Spiritual Tradition, or the Value of Human Rites

Dearest friends,

It is clear to me that when a man waits in line for his breakfast, he must contemplate the spiritual. After all, to look at a menu is a deeply transcendental experience, as a man confronting a multitude of meal choices must also confront the multitude of choices we, as free individuals, must face every day in a modern technological society. The menu, with its dizzying variety, is a reflection of society in miniature.

It is easy to get lost in choice. When people are forced to make their own choices, they often find themselves making choices that they later come to regret, but have no way of reversing. And then they’re stuck. The world is littered with the detritus of shattered lives. People, lacking guidance, bury themselves in debt to chase dreams that they don’t really have, but that they think they should have. One way to mediate the problem of choice is to provide a life script. You establish certain rites of passage and markers of adulthood such that the transition is guided by respected authority figures and possesses a clear checklist of things to do. It structures life. And, based on my surveys of the great prole wilderness, I do believe the average American is in need of structure.

This sort of thing requires a lot of cultural infrastructure. A lifescript has to have buy-in at every stage of life to retain a sense of weight and resonance. It must have the weight of legitimacy. Tradition. Things must be done this way because this is the way things are done (lifescripts being essentially arbitrary things).

And unfortunately, there are no rites and rituals for picking a delicious breakfast. So that wouldn’t help me with my particular predicament.

But such a problem does make me think of something. Kashrut laws. The Jews who keep kosher have significantly reduced the size of their decision space. Is it true that they may have sealed off some tasty foods? Sure. But at least the mental energy needed to make a food decision is reduced. In fact, any such food tradition can serve this goal. If you always eat Chinese food on Christmas, you don’t need to use any mental energy thinking about it. Your life has been simplified.

It all comes down to the question of “Why do the Goyim X?”

“Why do the Goyim X?” Which does remind me of something. Goyim. Usually, people think of inviting refugees and other unsorted undesirable immigrants as an act of xenophilia. But if that were the case, why are elite communities free of them? The normal answer is hypocrisy. I don’t think that’s a complete explanation. I think that it’s an act of xenophobia. Elite communities are beautiful ethnic (ethnicity: Aristocrat) and cultural (culture: Aristocratic) monocultures, and they like it that way. But outside is a vast reservoir of filthy, unwashed, impoverished foreigners, who, terrifyingly enough, even kinda look like you. How do we stop their incursion? Undermine their shitty little communities, because, conveniently, we rule them. I’m a xenophile – I’m open to class mixing and making gross half-breed babies and listening to the weird ideas of the unwashed.

But that’s a thought for another day.

Why do the Goyim X? In that case, it was “why do people care so much about arbitrary rules and taboos over moral principles?” Reform Judaism nixed a lot of the rules such that Reform Jews are basically Episcopalians in funny hats, but it’s dying. The churches that thrive have an abundance of arbitrary rules and rites. People seem to need to crave them. And when it comes to everybody’s favorite prole church, Evangelicalism, a big unifying moral factor for their base seems to be abortion. And this, of course, seems absurd. Abortion is only necessary because these proles are already living lives of grievous sin. If you’re convinced otherwise, go spend some time in a typical American small town. It’s basically Sodom and Gomorrah. It’s not some sort of moral principle they’re upholding, because they don’t uphold moral principles. It’s a holiness signal. And the fact that not aborting ruins their life (what little there is to ruin) is all the better – the more you sacrifice to show your conspicuous holiness, the more holy you appear. At least prole virtue signaling only leads to self-destruction, unlike elite virtue signaling. To paraphrase Mr. Card, only one man actually asked us to be holy, and so we killed him for it.

This leaves us with the question of why the Goyim are so in love with moral rites. One could bring up that previous example of pro-life as virtue signaling, but you can just as easily virtue signal with moral principles. Why is “Why do the Goyim X” such a fertile question? And it is a fertile question, because otherwise it wouldn’t keep being brought up in my circle as conversation fodder. It’s such a fertile question because the commonsense practices of the goys often have some underlying logic governing them. But, goys being goys, they are unaware of what is. So you know there’s some reason why the memes exist in the way they do, but you are free to disentangle what is. And when you do, you look very clever and gain a lot of social status.

So why the fixation on moral rites? I thought about it, which is rather a pain, since my mental capabilities are rather limited and therefore I try to stay away from thinking, and I came up with a few categories of moral regulation.

Moral principle:
This one is pretty straightforward. You have a big moral idea, like egalitarianism, and what is holy is that which advances the cause of egalitarianism. Being a principle, it is easily extensible to novel problems, which is pretty good. And it doesn’t ask for any wasted use of effort. You’re not holy if you burn meat on a firepit, you’re holy if you advance egalitarianism. Seems pretty good, right? Well. No, not really. The problem with principle is that it’s very vulnerable to leftism. If leftism is the extension of societal principles towards their natural (but stupid) conclusions for the sake of power and social status, then any principle is totally open to it. It’s also easy to subvert, since any fuck can make a plausible sounding argument that your shoes need to be his shoes because equality.

Moral legalism:
Let’s move one level down. Moral law! Holiness lies in following the law. This is basically what Jews do. Thou shalt not eat unclean foods. Thou shalt not get abortions (I do assume there is some kind of moral principle behind this, but given that it’s a belief held by proles, it’s damned hard to figure out what it might be). They have a whole bunch of moral laws. By inscribing the law and not the principle, you basically shift the burden of leftism. Now, any attempt to move leftwards must first involve moral lawyers using various legal tricks to make a good argument that what the law really means is something else. This requires a lot of g, which screens off the attempts of any random prole. But aristocrats will still be able to manage, and moreover, they have a strong incentive to do so. Still, it at least puts one gate, even if it’s just a child-safe gate (Personal experience: these fuckers can be hard to open. Get a child gate, keeps kids in and landlords out.) And it provides a natural defense against leftism – you’re trying to twist the law to serve your own ends. If an aristocrat was so inclined, and they had allies, they could mount a credible defense of a moral law. And in the future, a moral law provides a natural Schelling point for reaction. Let’s just return to the letter of the law. Done deal. But we can get even more rigid than this.

There’s a set of things to do, and you better fucking do them. If kashrut law did away with clean and unclean and just said that you better not eat pork because God will rape your butt if you do, then that would be a rite. If you are to stack boxes in the northeast corner every morning and unstack them every evening, that’s a rite. There’s no logic beyond “God said so, now shut up”. And that’s the brilliance of it. You can’t push it through leftism because there’s nothing to extend. There’s no principle or logic to it. Holiness lies in not eating pork, full stop. You can’t holiness spiral. A holiness spiral here consists in perfect adherence to the rite, and you can’t get more holy than that. You can keep kosher perfectly, but you can’t keep superkosher.

So we’ve defeated leftism. What’s the problem?

Leftism is death, sure. But leftism is also life. Leftism is mutation. The drive to gain more status drives new arguments, and these arguments allow society to change. Unfortunately for society, most mutations are bad. And eventually a society implodes under the weight of its own memetic load. But what’s the alternative? Stagnation and death. The modern leftism we know so well is rooted in WASP and Christian ideals. It’s an ultra-Calvinism. Why do Jews have such a strong rabbinical tradition, such a strong mutation engine? Because the rigidity of only having so many moral laws and needing to get on in a novel and hostile world demanded a significant rate of mutation. It demanded the ability to come up with novel moral solutions to novel moral problems. And what of China? Confucius dwelled heavily on the subject of rites. Human rites brought out an essential humanness. And I think that this vindicates his views, because a focus on rites allows for memetic stability. But China itself had significant memetic stagnation. The practices of the elite remained largely intact over the course of millennia, from Han to Qing. And one day, some big nosed people in a boat came and knocked it all over.

But wait, you say. You’re forgetting something. And indeed I am. There’s another possibility out there. The charismatic. The spiritual. Morality rooted in feels. If it feels holy, it is holy. This tends to be a creature of the lower classes, and for good reason. It has all the downsides of moral principle, because it can be perfectly pushed and subverted. I can push leftier than you because I’m even more of a sobbing, blubbering vagina of a concerned mom. Hooray! But it has none of the upsides. Because there’s nothing there but feels, it can’t give rise to new arguments, newly mutated memes. It can corrode, but it can’t build up. So the charismatic Christianities, the Evangelicals, these are prole. And deeply prole. When they are adapted by non-proles, they begin to shed the prole characteristics and to accrue theology in their place.

And what happens when you shear Evangelicals of even the fig leaf of moral structure bequeathed to it by Christianity? You get the Spiritual but Not Religious, which tend to be converts from prole Christianity. And boy are they prole. Spiritual but Not Religious is basically all the feel good holiness without any of the possible judgment by an angry Sky Daddy (Proles being proles, their conception of God is often just an angry Dad in the sky. Now, he is the Heavenly Father, but that doesn’t make him literally your dad.). It’s pretty easy to suss out a bravetheist of prole origins, because they rail against God-as-sky-daddy, which tends to earn them bemused smirks in the company of their betters. Higher class bravetheists have better arguments. I don’t agree with them, obviously, but I can find merit in some of what they say. Now, people who want to feel good but don’t want to be judged, even if those judgments are trying to steer them in the right direction are probably low FTO and low rationality. And people who can’t be arsed to do the rituals of church are probably low conscientiousness too. So this is already a population selected from the left tail of Evangelicals. But I suspect that the loss of moral structure also plays a role in making them even worse than what they would normally be. It’s a double whammy of adverse selection and adverse effects. The result? A predominately white ethno-religious group that performs about as economically well as the National Baptist Convention or the Church of God in Christ, aka black Protestant churches. That’s like an accomplishment, but in the opposite direction. It’s an un-achievement.

Or maybe this is all bullshit, and I’m upset I didn’t get the lox bagel instead. See, that’s a problem that kashrut fixes. C’est la vie!

Suffering a case of moral indigestion,
Monsieur le Baron